Evaluation Based on Completeness of Strategy and Performance
Denver, Colo. – Quark Software, a leader in end-to-end content automation, announced today it has been positioned by Aragon Research, Inc. in the Contender section of the Tech Spectrum™ for Workflow and Content Automation, 2018*.
According to Aragon, Workflow and Content Automation (WCA) is a new category of Content that focuses on automating document processes. WCA represents a shift in the market, away from human creation of documents to machine creation and routing. In the new report, Aragon evaluates 13 key providers who are leading the charge in the WCA market.
Quark is part of the WCA market for its platform for content automation, which is used by large organizations around the world to transform the entire content lifecycle – from creation and management to publishing and delivery. Quark’s content automation platform leverages XML behind the scenes to help users easily shift from creating static, monolithic documents to creating reusable content components. When created as modular components, content can be more efficiently updated, audited, searched, and delivered to any channel.
“Aragon Research’s new Tech Spectrum outlines the major shift away from document-based approaches to enterprise content management and customer communications and towards content automation, which is critical. When you infuse automation into every stage of the content lifecycle, it’s possible to create cost-saving efficiencies, eliminate errors and, more importantly, radically transform customer experiences, said Gavin Drake, Vice President of Marketing for Quark.
“From standard operating procedures, research reports and presentations to marketing and sales collateral, Quark’s platform for content automation is ideal for large teams of content creators who must deliver high-fidelity, engaging and frequently updated content to customers, prospects, and employees across channels.”