Anthem Worldwide and Soapbox Share How Effective Design Can Further Your Brands Mission “Doing Good Demands Good Design: Soap = Hope”

New York, N.Y. – Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced today that John-Paul Doyle, senior creative director at Anthem Worldwide NY, and David Simnick, CEO and co-founder of Soapbox, will present “Doing Good Demands Good Design: Soap = Hope” in a webinar on May 17, 2018, 1:00 P.M. (ET).

Brands with a virtuous mission are attractive to the millennial consumer. But mission alone is often not enough at the first moment of truth – the product’s quality and benefits must come through as with any other, less virtuous competitor. In the buy one/give one model, the right combination of powerful design, excellent products and a mission worth everyone’s attention can lead to a significant lift in business success for the brand and have a domino effect of furthering the brand’s virtuous mission through this business success.

"Soapbox's mission is to empower customers to change the world through everyday, quality purchases,” said CEO and co-founder Dave Simnick. “For every Soapbox product purchased, we, together, donate a bar of soap to someone in need either in the U.S. or abroad.”

In “Doing Good Demands Good Design: Soap = Hope” David Simnick and John-Paul Doyle will share how effective design can help your brand achieve its mission. Registrations for the May 17th webinar will be accepted until the 1:00 P.M. (ET) start time at http://www.brandsquare.com. 

In this webinar, you’ll learn:

• How to ensure that a product’s benefits are clear to consumers
• How Anthem’s packaging redesign benefited the Soapbox brands
• How to combine a social mission with effective design

“Anthem’s new packaging redesign for Soapbox’s personal care line elevates the brand and connects consumers to the social mission in a powerful storytelling experience,” said senior creative director, John-Paul Doyle. “Engaging consumers with this social mission while conveying the quality of the products inside and influencing the brands performance through packaging is a testament to the power of good design.”

Simnick concluded: “Soapbox’s mission and the desirability of our quality products have become inextricably linked in the minds of the consumer. Access to soap can change a life, which is why we believe that soap = hope.”

Learn how effective design can help advance your brand’s social mission, register today for “Doing Good Demands Good Design: Soap = Hope” http://www.brandsquare.com.