London, UK – IHTBB (It Has To Be Brilliant) has successfully made the transition from printer to full-service marketing agency integrating traditional print and digital channels to help their clients deliver compelling and engaging stories.
Responding to the changing landscape the London-based company were looking for ways to diversify and effectively help their major consumer brand and B2B clients deliver real value. They worked with Transeo Media to help implement their vision and added data-driven personalised multi-channel marketing automation to its portfolio of services.
Strategy Director, Tony Kenton said “Our new vision was simple. To help our customers sell as much of their product or service as possible. We euphemistically call it – selling fish. Of course, print is just one part of our customers’ needs and that is why we had to change. Their real need is to communicate intelligently and personally across all digital channels and print, utilising data to target content at every stage. The Transeo Media integrated solution and services enabled us to offer a complete solution. It has been essential.”
The IHTBB solution is based on EFI MarketDirect, a fully integrated platform to create highly personalised campaigns that uses CRM data to join up, personalise and measure automated marketing campaigns whether they be inbound, outbound using direct mail, web, email, mobile and even social media.
Brilliant decided to buy the software through Transeo Media.
Kenton continues: “To be clear. It is not just about software. While MarketDirect is tremendously easy to use and powerful, we went with Transeo Media because of the extra support and commercial training they provide. Over the years I have been involved in a number of big projects for major corporations and Transeo are the best I have worked with. They understand the importance of being timely, efficient and the use of best practices for client development. They have helped move our project along quickly whilst keeping it agile enough for us to provide a really competitive offering to the market. We would recommend Transeo Media to anyone."
Alex Granat, Commercial Director at Transeo Media commented “Brilliant have bucket loads of creative energy and major brand clients, and simply needed a solution to turn that energy into customer value. Being part of IHTBB’s transformation is something we are extremely proud of. We’re finding that all forward-thinking printers are recognising the need to diversify in order to meet the changing market. With MarketDirect we’re positioning ourselves with a range of solutions and services to help them easily rise to the challenge, and without breaking the bank.“
Kenton concludes “In these times of ever increasing change, having strong relationships in place to meet an evolving market is essential. Transeo Media doesn’t just supply and support customers with software, it supports them in making their solutions a successful part of their business.”