locr and Dscoop: Recharging the Power of Printed Communications

Press release from the issuing company

Company to participate in Dscoop events in North America and Europe

Braunschweig, Germany – locr GmbH, (www.locr.com), a leading provider of geomarketing solutions, has signed a partnership agreement with Dscoop, the independent community of HP Graphics Solutions technology owners and technical professionals. As a partner, locr will exhibit its geomarketing solutions at Dscoop events in Europe and at the upcoming Dscoop Americas conference on March 25–28, 2018, at the Gaylord Resort in Grapevine, Texas. 

The Power of Print 

“Unleashing Print” is the theme of this year’s Dscoop America’s Conference. locr’s geomarketing solutions give Dscoop members the tools they need to ensure that their unleashed print moves in the right direction. locr’s geomarketing solutions mean providers utilize the power of location to create personalized, relevant printed communications for their clients.

“More and more, brand owners and marketers are discovering that print is still an essential element of a marketing campaign,” notes Randy Hardy, locr’s North American representative. “But to succeed, print needs to create a connection that can move the recipient to action. Many providers use location to create that kind of connection. Whether it is targeting your mailing list or including a personalized map, using location tells your recipient that you know where they are today, and can get them to where they need to be in the future.”

Marketing Service Provider Varispark excels at creating this level of communication. At Dscoop, locr and Varispark will host a presentation that highlights how personalized maps enhance the value of print. Dscoop members will come away with new, actionable ideas that they can use in their own operation. The presentation will take place on Tuesday, March 27th, at 2:15 p.m. and 4:00 p.m.

“Dscoop is one of the most important events for locr,” continues Hardy. “It’s our opportunity to connect with the HP community and demonstrate how easy and economical it is for them to add highly personalized elements to the communications they create for their clients.”

Dscoop is an independent community of HP Graphics Solutions technology owners and technical professionals. Founded in 2005, the mission of Dscoop is to enable its user community to deliver on the promise of digital print by discussing best practices, networking with peers and year-round education opportunities.

Visit the locr website to learn more about locr’s range of geomarketing solutions and to schedule an appointment with locr at Dscoop.


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