Editions   North America | Europe | Magazine


RILA And Global Scanning Partner for 3D Product Placement Across Next-Generation Retail Channels

Press release from the issuing company

Arlington – Today, the Retail Industry Leader’s Association (RILA) and Global Scanning A/S, the market leader in Scanning Technology, have formed a Strategic Partnership around next-generation innovation for the retail industry by joining RILA’s (R)Tech Center for Innovation. Launched just one year ago, RILA’s (R)Tech Center convenes retail innovation chiefs to share practices and collaborate on accelerating the industry’s transformation. The (R)Tech Center believes that one trend is driving change in the industry more than any other: the trend toward ubiquitous and ultra-personal shopping. Global Scanning’s solutions enable that trend with next-generation retail marketing via 3D Product Placement across e-commerce, mobile, livestream, and AR/VR/MR channels.

“Through this partnership, RILA’s members can learn about opportunities for 3D Product Placement and gain priority access to Global Scanning’s cutting-edge P3D platform and services solution,” commented Adam Siegel, SVP R&D and Innovation. “Global Scanning is a global market leader and we look forward to advancing the industry’s approach to ubiquitous and ultra-personal shopping with 3D Product Placement.”

The Agreement also details cooperation in several key areas beneficial to RILA’s membership:

  • Global Scanning technology will be included in all (R)Tech Center’s activities
  • Joint educational sessions to highlight the use cases for 3D Product Placement
  • Participation in RILA’s Conferences, innovation programs, collegiate network activities, and more - including the annual Retail CEO Forum, taking place in Tucson just next week

“The pace of change in retail marketing is astounding as interactive, rich media, customer experiences are driving brand loyalty and revenue across new e-commerce channels increasingly favored by tech-savvy Millennials.” said Graham Tinn, Global Scanning’s CEO. “Our collaboration with RILA will provide retailers with insights, best practices, and global use cases along with access to our 3D Product Placement Solutions. We look forward to meeting everyone at RILA’s Retail CEO Forum this year and showcasing 3D Product placement in web, mobile, and VR environments.”


Join the discussion Sign In or Become a Member, doing so is simple and free

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs