Cleveland, OH - Veteran prepress leader BWI announced on Tuesday its official partnership with digital marketing expert Nick Lees, which will enable BWI customers to save up to 15% on professional Google and Facebook advertising services.
"Google and Facebook advertising are two of the most important tools for printers to grow their businesses in 2017 and for the foreseeable future, but, unfortunately -- and we can say this from first-hand experience -- if you aren't utilizing them correctly, you're wasting money and opportunities, which is simply something that a small business can't afford to be doing," BWI Digital Marketing Manager Spencer Ho said.
"Fortunately we can also say from experience that done right, they are a game-changer. Since we switched from a large marketing agency to Nick's boutique consultancy, we've seen an exponential increase in lead generation on a lower budget, which is somewhat mind-blowing, and we've traced that back not only to Nick's expertise and efficiency, but also his advice on optimizing our website for conversions."
"This is admittedly new territory for us, but our standing goal is to add value to our customer relationships that offers tangible benefits, and our partnership with Nick will do exactly that by offering better and more affordable access to a service that will help them, especially the smaller companies, grow their business."
Nick is an Ohio native, now based in Tel Aviv, with 7 years' experience in search engine marketing, including PPC,Google Adwords and Facebook ads and certified through Google for Google for Google Adwords, Search Ads and Google Analytics. He is also accredited for Bing Ads. Through his agency Lees Local, he specializes in helping brick-and-mortar businesses generate more leads, foot traffic and brand awareness. His work has impacted the bottom line of over 500 businesses across North America and he has served as a lecturer at Google's headquarters in Israel.
Nick believes that print businesses who contract large agencies for their Google and Facebook ads are not getting the most out of their campaigns.
"I see enormous potential for effective Google and Facebook ad campaigns in the print industry, especially for smaller companies that focus on local clientele," Nick said. "With proper targeting, messaging and conversion-optimized website pages, we can make sure that they are spending money on ads that reach the right people and get results.
"I founded Lees Local because I believe brick-and-mortar businesses need access to Google and Facebook advertising services tailored to their needs. Unfortunately, I've seen that too many digital marketing agencies don't dedicate enough time and attention to smaller business accounts, and they don't understand the nuances of marketing a smaller business or take the time to get to know their clients' needs, customers and market. Part of what has made Lees Local successful is our highly personalized approach, and I'm very excited to partner with BWI in pioneering this digital marketing work for the local print industry."
The offer will be open initially to 5-10 existing and new BWI customers, who will be chosen by Nick based on the suitability of the business and highest potential for improvement or success. Companies who are interested can register here for consideration and more information.
"BWI is excited to partner with somebody in Nick, who is as dedicated to the success of small businesses as we are," BWI Director of Marketing Leslie DiVincenzo added. "We believe this is a valuable addition to our portfolio that already includes our small business-friendly BWI 400-800 Series CTP, Paragon Plates Line, used equipment, parts and service, that reinforces our promise to clients that we consider them partners, not just customers and that relationship extends far beyond the close of a sale."