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Trinchero Family Estates Selects InnerWorkings as its Marketing Execution Partner

Press release from the issuing company

CHICAGO - InnerWorkings, Inc., the leading global marketing execution firm, today announced a new long-term contract with global wine and spirits producer Trinchero Family Estates.

Under a multi-year agreement, InnerWorkings will deliver a comprehensive solution to manage the execution of all in-market point-of-sale activity across the Trinchero Family Estates (TFE) portfolio through a dedicated team and a single technology platform. Encompassing a wide breadth of point-of-sale categories including fixtures and displays, branded merchandise, creative services, and warehousing and logistics,InnerWorkings will help provide unmatched brand consistency, transparency, and visibility. InnerWorkings' scalable VALO® software platform will aggregate seasonal campaigns for TFE and provide a robust reporting suite with enhanced ability to collaborate and analyze, driving better decision making and reducing waste within the supply chain.

"The capabilities and expertise of InnerWorkings allow us to streamline many of our own processes and ensure that our marketing and sales teams are spending their valuable time building and selling our portfolio of over 40 brands. With an infrastructure to allow for flexibility and future growth, InnerWorkings' solution really hits the mark," said Dave Derby, Senior Vice President of Marketing for Trinchero Family Estates.

"No one understands the wine and spirits marketing supply chain better than InnerWorkings. The benefits we will bring through cost savings, technology enablement, and innovation will be transformative for Trinchero Family Estates," said David Duysen, InnerWorkings' Vice President, Business Development.

 

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