Editions   North America | Europe | Magazine


Caribou Coffee Selects InnerWorkings as its Marketing Execution Partner

Press release from the issuing company

CHICAGO - InnerWorkings, Inc., the leading global marketing execution firm, today announced a new contract with global premium coffee house Caribou Coffee Company, Inc. and its affiliate, Einstein Bros.® Bagels.

Under the agreement, InnerWorkings will deliver a point-of-sale marketing supply chain solution for marketing collateral across five brands and more than 1,200 locations. Through a dedicated on-site team and custom eCommerce platform, InnerWorkings' solution will redefine processes to uphold brand consistency and drive cost savings.

"Moving to one consistent platform known for retail best practices will drive visibility and efficiency into our marketing operations while consolidating all of our purchasing through a single marketplace," said Karen Francois, Caribou's Senior Director, Productivity & Performance.

"Our analytical approach powered by our best-in-class global technology platform will give Caribou and Einstein optimal execution on every marketing campaign," said Brad DeHart, InnerWorkings' Global Vice President, Business Development.



Join the discussion Sign In or Become a Member, doing so is simple and free