Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has revealed that printed direct and transactional mail for both B2B and B2C marketing purposes continues to be on the increase, in part due to their ability to get the best results and impact upon consumers and recipients.
According to bakergoodchild, the two elements work together, and can be highly effective for companies as part of a campaign, such as a multi-channel communication promotion, where numerous techniques can be used to personalise the information specifically to the recipient. This is particularly relevant for companies looking to target consumers with their marketing and sales promotions in the run-up to Christmas.
This can involve the use of specific channel information, such as access to App downloads, providing customer with PURLs (a personalised page), and links to social media sites with exclusive offers, all of which can help to increase engagement with consumers. Additionally, B2B decision makers also have been found to be more trusting of offers and mailings from direct mail rather than email, in particular when used to promote high-value products and services.
With regards to direct mail, bakergoodchild has found that personalised print media has a far more powerful presence which can help to enhance response rates and provide a greater ROI. More creative solutions can also be used such as unique packaging, which tend to get opened more and gain the right response. Personalisation is just one of the key elements that the company has also identified to make a successful direct mail campaign. Other key factors are; Project objectives and audience, definition of objectives and audience, copy, embracing of technology, tracking and measurability, print format and distribution.
More advice on this subject can be found on bakergoodchild’s website at; https://www.bakergoodchild.co.uk/infographics/
Commenting on the increases in printed direct and transaction mail, and their impact on consumers, bakergoodchild Managing Director, Lorraine Burnell, stated, “We have seen a marked increase in both direct and transactional mail for B2B and B2C marketing as companies look to make their printed collateral more specific and dynamic for a greater impact. This is particularly important for companies who are looking to send out their Christmas promotional material, and need to gain that ROI from their collateral. The better the engagement, the more success they will have, and any advice we can offer to achieve this we are happy to provide, especially now at this time of year.”
Located on a secure industrial estate in Aston, Birmingham, the new premises are equipped with dedicated loading and delivery areas, staff, and customer parking, as well as providing easy access to the major motorway networks.
In November, last year the company unveiled its new corporate identity, together with a new website. The website can be viewed at www.bakergoodchild.co.uk
bakergoodchild currently provides print, mail, and postage services for a variety of national and international clients, mailing both across the UK and overseas.
Being an independent specialist provider of bulk mail fulfilment and postal services, the company has invested in specialist bespoke mailing solutions and software, which enable them to be at the forefront of using modern technologies within print for direct mail marketing campaigns.
Based in the heart of Birmingham, close to the city centre, bakergoodchild is a privately-owned company with extensive experience in providing print, mail, and postage solutions, throughout the UK and Internationally.