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Avery Dennison Announces Four “Wrap Like A King” Continent Wrap Kings

Press release from the issuing company

Prize package includes passes to the 2017 SEMA Show 

Mentor, Ohio – Avery Dennison Graphics Solutions announced today the winners of the four continents in the “Wrap Like a King” Challenge, featuring Avery Dennison® Supreme Wrapping™ Films, Conform Chrome and digital Supercast vinyl wrapfilms. The global “Wrap Like a King” winner will be announced at the 2017 SEMA Show on November 1, 2017 at 1:00 p.m. (PST) in Booth #12173. 

The following vehicle graphics installers were chosen as Continent Wrap Kings:

  • North America - Because ‘Merica! by PG NOLA
  • Europe - Polizei Rusty Design by Wrapstyle Denmark
  • North Asia - Camo Flage the ROOCAT by Type B Custom Decal
  • Australia & New Zealand - Lei’d Low by Exotic Graphix

"It's a huge point of pride to call myself the Wrap King of North America," said Kevin Kempf, owner of PG NOLA. "I can't wait to represent my shop at SEMA as one of the last entries standing in this worldwide competition." 

"With the continent winners chosen, the margin for victory in this challenge will only get slimmer," said Molly Waters, senior technical specialist, Avery Dennison. "It's going to be an exciting King of the Wrap World reveal from our booth at SEMA on November 1." 

The continent winners will go on to compete for the ultimate “King of the Wrap World” title at the 2017 SEMA Show, October 31 - November 3, 2017 in Las Vegas, Nevada. Avery Dennison Booth #12173 will also showcase new window films on freestanding window shields and new, pioneering smart glass technology, and new Supreme Wrapping Film colors will be introduced and used in demonstrations on a retro lowrider pickup truck. 

“The fifth installment of Wrap Like a King is coming to a close and we would be proud to crown any one of these continent winners the ultimate king,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “All of this year’s submissions have us excited about the future of vehicle wraps, and we are excited to show installers at SEMA our new automotive window films and new colors of Supreme Wrapping Film to see how they will use their skills and imagination with these products!” 

Each Continent Wrap King won a $3,200 prize pack, which includes $500 in gift vouchers, passes to the SEMA show, personalized Wrap Like a King swag, two free rolls of Supreme Wrapping Film and a 67” Race Ramp. Continent winners will also receive social media exposure and a variety of marketing materials. 

A panel of international industry judges chose four Continent Wrap Kings from a field of 12 regional winners. The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison.

The remaining vehicle wraps have prevailed over a field of 159 total submissions that were judged based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Wrap installers can learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via www.wraplikeaking.com.  



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