New York - Since its kick-off last month at Print 17, the Print Drives America Initiative has been enthusiastically embraced by the industry. The Printing Industries Alliance reports that many printers have already become members and several have become founding members. Many educational and fund raising efforts are scheduled in the next few months including; face-to-face meetings, presentations and direct mail efforts.
Print Drives America Foundation is a national print advocacy initiative registered as a 501(c) (3) charitable organization. Marty Maloney, the Executive Vice President of the Printing Industries Alliance, has also been appointed the Executive Director of the Foundation.
Tim Freeman, President of the Printing Industries Alliance, commented about Marty’s appointment as Executive Director. “Marty has a unique set of skills to make this happen. Printing, marketing, and academics have always been at the core of Marty’s career. He was the Chief Marketing Officer (CMO) of two NYSE listed printing companies and later was elected to the board of directors of a multi-billion dollar printing company. Marty’s marketing and PR agency was the largest agency serving the graphic arts industry for more than thirty years. He was a founder of The Print Council and its first Executive Director. Marty has taught marketing, media and business at NYU’s graduate school for more than a decade. And also important to the job at hand, he knows the top management of almost every printer and vendor in the industry”.
Marty Maloney stated that “We are very pleased with the rapid acceptance of the Print Drives America initiative. We need to give print a stronger voice to communicate print’s attractive features that create a strong consumer preference for print, to demonstrate its amazing ROI, and to advance print’s leadership position. We will make print attractive to all, erase the misinformation about print and greatly enhance print’s positive perception. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage and scores of other print categories. Print in the aggregate makes print the largest communications media of all. Our initial goal will be to increase the perception of print as well as to meaningfully increase print’s market share”.
Marty Maloney further commented, ‘’we need to compare our industry against other communication media and let companies know that print is the number one communication media and in fact larger than all other communication media combined. We also need to continually educate the marketplace on the effective use of print and even how it can be supported by other media. We will increase the market share of print and keep it top-of-mind. We will reset the print mindset and educate those who make print decisions including; chief marketingofficers, advertising and marketing executives and everyday buyers of printing.”
The Print Drives America Foundation is registered as a not-for-profit 501(c) (3) charitable organization. All contributions to the Foundation are tax deductible. Funds for the Foundation’s marketing and PR efforts will be raised from both printers and vendors without regard to geographic limitations. Contributions can be accepted in any amount and frequency. Suggestions will be made by using annual sales as a guideline. Contributors do not need to be PIA members. Please contact Marty Maloney for further information and how to become a founding member at [email protected] or 203 912 0804.
About Printing Industries Alliance
Printing Industries Alliance (PIA) geographic footprint is the most important print market in the U.S. with more Fortune 500 companies than any other state or region and includes the financial, marketing, media, real estate, and cultural centers of the nation and is one of the world’s largest population centers. It represents the graphic communications industry in all of New York State, the northern half of New Jersey and northwestern Pennsylvania.
In addition to print advocacy and education, the PIA provides its members with a variety of consultative, informational and cost-saving services. They also provide governmental representation at the federal, state and local level. The PIA is headquartered in Amherst, NY with a NYC office in Park Slope, Brooklyn.