Rochester, NY - The desire to significantly increase capacity without sacrificing quality led Graphic Solutions Group to make a change in their large-format lineup. Graphic Solutions Group, headquartered in Kennesaw, GA is a full-service graphic communications company providing conventional offset, digital and large format printing, as well as offering fulfillment, mailing and promotional items. Graphic Solutions Group counts on their experienced team of over 70 professionals, most of whom have been in the printing industry for over 20 years.
“Our philosophy has always been to understand our client’s needs, defining the obstacles that exist, and creatively helping our clients achieve both short-term and long-term goals,” said Mark C. Pope IV, President. “We utilize our experience and expertise every day to create the best possible products for our clients.”
Graphic Solutions Group has been in the large-format printing business for nearly a decade and places a high priority on color accuracy and print quality. Their previous flatbed UV printers were comparatively slow, only printed in 4 colors and had no white ink capabilities. While customers were satisfied with the print quality, the production capacity to handle larger projects was lacking. That being said, many large projects were either being turned down or outsourced in order to meet customer deadlines. Determined to keep the work in-house, to control both production time and quality control, Graphic Solutions Group went on the search for a replacement.
“We required a machine that had a small picoliter size for enhanced quality with fast production speeds that allows us to keep large projects in-house,” said Shawn Perez, Vice President of Manufacturing. “We investigated every manufacturer with digital presses in this speed class. After seeing samples and running speed tests, Durst was the clear winner.”
In acquiring the Durst Rho P10 250 HS Plus, the high-speed large format printer, Graphic Solutions Group has reduced their need to increase manpower, printing roughly 6-8 times the volume than with previous equipment. In the past, standard turnaround time for small jobs was 3 business days. Now, many small jobs can be turned around in one day, and large projects with tight turnarounds are now produced in-house and ahead of schedule.
The Rho P10 250 HS Plus sets new quality standards in efficiency and versatility, with hybrid print capabilities on both rigid and roll media. The unrivaled fine art print quality will print a resolution up to 1,000 dpi.
“Within the first six weeks, we have been able to compete and win projects at two major national chain stores that would’ve been impossible for us to do with the previous equipment,” said Ron Sandy, Digital Services Manager. “We chose Durst primarily for the quality over their competition and we couldn’t be happier. High speed without exceptional quality is just unacceptable work done fast, and we refuse to pass that along to our customers.”