Editions   North America | Europe | Magazine


Rodale Press Picks Quad/Graphics

Press release from the issuing company

May 9, 2002 -- Rodale Press’s mission is to show people how they can use the power of their bodies and minds to make their lives better. So it’s only natural America’s leading “how to do it, you can do it” magazine and book publisher is partnering with Quad/Graphics to make its printed products the best they can be. Just last year, Quad did their first work for Rodale: a startup magazine called Organic Style. That led to the manufacturing of a couple of Rodale’s softcover “bookazines” earlier this year and, just last month, a new multi-year contract. The contract calls for Quad to print Organic Style along with six additional magazine titles, including the highly popular Men’s Health. They will also produce a growing number of direct mail projects for the Emmaus, Pa.-based publisher. “We’re excited about the innovation and energy Quad brings to the marketplace,” said Mike Sudik, Rodale’s vice president of Operations, referring to our closed-loop Color Control System and other Smart Tools and equipment. Rodale was attracted to Quad/Graphics, according to Mr. Sudik, because of the “overall impression when I walked through your plants.” He added, “Quad’s employees really know how to work with customers. They have a good sense of focus.” Rodale is one of many publishers, catalogers and retailers that have awarded long-term contracts to Quad/Graphics in recent months.