Lawrenceville, NJ - May 10, 2002 -- Glenn Lurie, Managing Partner of Pinpoint Direct Marketing, LLC today announced the launch of, The Photobase System, a new imaging system designed to support the print and ad industry's needs in marketing, sales and estimating. The Photobase System offers a new level of marketing and sales support not through a proprietary software storage and retrieval imaging system with the option of a regularly updated customized library.
Lurie, a high level sales exec with years of industry sales and marketing experience, developed the system after noting the responses of field-based sales executives and visitors to his company's plant. " Whenever they came to the plant, they were like kids in a candy store," said Lurie. "Visitors appreciated the opportunity to see the samples first-hand and point to the papers, formats and styles that most closely matched their needs. We saw the opportunity for an electronic, CD-ROM version of the plant's sample library," he noted.
The Photobase System combines a custom database-driven CD-ROM library of quality digital images with a unique keyword and database search tool. Users can easily search for specific images by a wide array of client, format and printing industry specs and acronyms. The complete CD-ROM can be presented easily on a laptop, desktop or even a PDA. Files can be emailed to a potential client in seconds. Whether selling in-person with support of a laptop or on the phone with the help of email, sales people can deliver just the right sample.
According to Lurie, The Photobase System provides users assurance that critical, deal-closing samples are at their fingertips at every meeting. Said Lurie, "In the past, you could fit only so many samples in the case. And the one you think you won't need is invariably the one they ask for. As a sales director, I found that too many sales were lost. because the one that would win the account was sitting in a flat file back at the office."
With Pinpoint Direct Marketing's new system, notes Lurie, "A prospect could ask to see an intricate die-cut laminated seven-color piece, and you can show them one you created for a competitor of theirs right then and there.
In phone sales, the system taps the advantages of instant messaging and email. With The Photobase System, users can email sample images and product specs that respond to the question with hard evidence while still on the phone. This can represent a significant cost-savings for those firms who ship hard samples overnight or via postal mail. Other applications include trade show meetings, marketing materials, training manuals and newsletters and archives.
Pinpoint Direct Marketing services include professional photography, imaging
and production of CD-ROMs for distribution at reasonable rates.
The Photobase System is available from Pinpoint Direct Marketing. For a demonstration or additional information contact:
Pinpoint Direct Marketing, LLC
Re: The Photobase System
Telephone: (609) 658-4324
email: [email protected]