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April Magazine Advertising Up Versus March, But Down From 2001 Levels

Press release from the issuing company

- Revenue Rises vs. March - (New York, May 9, 2002) – Total magazine advertising revenue for the month of April closed at $1,530,036,790, a 2.5% decrease from last year, according to Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% from last year. In addition, April revenue increased 11% over that of March. Year-to-date, advertising revenue decreased 5.0%, closing at $4,815,804,645, and ad pages were 66,906, down 13.1% over last year. April 2002 vs. 2001 Six of the major advertising categories showed positive dollar growth this April. Gains were noted in Drugs & Remedies, Media & Advertising, Household Furnishings & Supplies, Food & Food Products, Direct Response Companies, and Toiletries & Cosmetics. Losses were most notable in Financial, Insurance & Real Estate; Technology; Apparel & Accessories; and Retail. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January - April 2002 vs. 2001 Gains were noted in four out of 12 categories for the year-to-date comparison, namely in Drugs & Remedies, Food & Food Products, Direct Response Companies, and Household Furnishings & Supplies. Losses were most notable for Technology; Financial, Insurance & Real Estate; Transportation, Hotels & Resorts; Apparel & Accessories; and Retail. "We are pleased that April spending and pages in magazine advertising show an increase vs. March. In addition, more categories showed growth," noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. "We're cautiously optimistic that this will continue." Magazine Publishers of America is the industry association for the consumer magazine business.  Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers.  Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.