Company to demonstrate new DALIM ES 5.5, providing collaboration and approval workflows to help produce and manage digital content in all media
DALIM SOFTWARE, makers of highly efficient, scalable software solutions for the creation, production and management of cross-media content, will participate as a Lead Sponsor on booth 1—at the Henry Stewart DAM Chicago conference held in the InterContinental Hotel, September 12. DAM Chicago 2017. The Midwest’s largest conference dedicated to Digital Asset Management provides a unique environment to exchange knowledge, experiences and build long lasting professional networks. DALIM SOFTWARE will be focusing on DALIM ES as an Enterprise Digital Asset Management (DAM) solution managing all customer-facing content, including print, digital ads, mobile, video and web to deliver content.
The past few months have been exciting for DALIM SOFTWARE. DALIM ES performed exceptionally well at the Great DAM Bake Off during the Henry Stewart NY 2017 conference. Then, in July, the company was notified that DALIM ES received 10 Core Certification by former principals of the DAM Foundation Board. Ten Core Certification is widely viewed in the industry as an elite status and is the prerequisite acknowledgement that a system satisfies the minimum ten characteristic requirements of a successful DAM system. At DAM Chicago 2017, DALIM SOFTWARE is about to release 5.5, its latest version of DALIM ES.
DALIM ES (Enterprise Solution) is a media production platform for marketing partners and media services companies—for example, studios, retailers, brand owners and their respective media service providers—in short, anyone whose responsibilities touch upon the media production process. It extends the productivity of digital asset management, making project management, collaboration and review of files even easier and faster, thus shrinking time to market. DALIM ES can be used by companies to store, manage, locate, and drive omnichannel projects, from print to Web to video.
DALIM ES can be integrated with many powerful applications. For example, Archiware P5 offers an easy path for archiving, where users can save storage space and keep everything in one place, offering long-term preservation of digital assets. Silicon Publishing provides streamlined Adobe Creative Cloud workflows through integration with DALIM ES. With the ES Creative Cloud Connector, users can drag and drop files from an in-app windows, creating links to ES assets from InDesign, or checking assets in and out Photoshop or Illustrator, without leaving the Creative Cloud applications.
DALIM ES 5.5 enables fast approval cycles and easy collaboration. With DALIM ES, users can manage their campaigns as a whole, creating packaging as one component of the entire marketing mix—for example, including cross-links between media content and collateral materials.
- Digital asset management (DAM) to organize content: Marketing projects must be supported by a wide range of assets, such as pictures, video, 3D, and HTML5 content. With 10 Core Certification, DALIM ES is denoted as a system that satisfies the minimum ten characteristic requirements of a successful DAM system. Within DALIM ES, brand owners can organize, edit, and repurpose content as the single source of truth.
- Fast and easy-to-use soft proofing: With tight deadlines and geographic separation between business partners, traditional proofing methods might not be suitable for efficient collaboration. Whether for reviewing and commenting on any digital media content, or creating a color accurate soft proof, DIALOGUE Engine helps to streamline approval cycles and to meet deadlines quicker. A new DALIM DIALOGUE Engine update within DALIM ES delivers advanced online softproofing technology—even on mobile.
- 3D files: DALIM ES 5.5 lets users share 3D files and view, annotate, and visually compare differences between two 3D models. This helps to repurpose computer generated images—for instance, marketing communication projects for new products even before the first product prototype is produced, rather than conducting photo shoots.
- Augmented Reality: Augmented Reality is trending as a widely used marketing tool. With the DALIM ES 5.5 connector to the Augment Platform, shoppers can simulate 3D virtual products in the real world, in real time, through their smartphone’s camera viewer.
The Great DAM Bake Off—again
At 3:00pm, DALIM SOFTWARE will reprise its participation from the Henry Stewart NY conference in The Great DAM Bake Off at the Henry Stewart DAM Chicago event, a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the "2017 Tastiest DAM" in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos (of the same features, so participants can compare apples-to-apples), showing how their systems address specific business use cases. An expert panel of judges will offer commentary and both attendees and the judges can ask tough questions, but the audience votes for the winner. One of the three participants is Frédéric Sanuy, DALIM SOFTWARE Director of Marketing, and Partner Programs Enterprise Solutions, representing DALIM ES.
Participating in the Roundtable
At 2:00pm, DALIM SOFTWARE will also be participating in the Roundtable Discussions, offering its perspective of ‘Cloud vs. On-Premise Migration’. This is a particularly significant topic, as companies grapple with ownership of content within their own walls, or having it stored in repositories off-premises.
“DALIM SOFTWARE GmbH has the honor of being one of the key sponsors of DAM Chicago 2017. We hope people will join us and share this exciting educational opportunity, which combines the user experience of DAM managers, customers and vendors,” says Sanuy. “We would be delighted to discuss the challenges that are confronted by every company on a day-to-day basis and to demonstrate how the DALIM ES DAM will help to meet a company’s expectations to manage content efficiently and cost-effectively.”