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Taradel Launches Multi-Channel Marketing at EveryDoorDirectMail.com

Press release from the issuing company

“We’re beyond excited about this launch,” says Jim Fitzgerald, founder and CEO of Taradel. “By combining direct mail and digital ads, advertisers can extend the life of each campaign, deliver multiple impressions on each targeted prospect, and generate far better conversion rates.”

At the site, advertisers start by targeting likely customers using an online mapping tool with geographic and demographic filters. Next, advertisers can choose from three bundled Every Door Direct Mail® + Digital Ads marketing packages: silver, gold, or platinum.

The silver package bundle includes EDDM® and email marketing while the gold package bundles EDDM® and digital display ads. The Platinum package bundles EDDM®, email, and digital displays ads for maximum impact. There is also an option to send solo direct mail without digital ads.

To make the integration between direct mail and digital marketing possible, Taradel uses IP-targeting and reverse-append technologies to match physical mailing addresses with online consumers and opt-in email databases. The result is an exceedingly accurate methodology which enables advertisers to communicate with prospective customers across multiple media channels via one solution.

“There are ‘heavy touch’ impressions and ‘light touch’ impressions,” says director of marketing, Chris Barr. “Some make more of an impact than others,” he adds. “But, the sum is greater than the parts. You need multiple touch points to drive results and influence consumer purchasing decisions in today’s environment.”

Additional features and enhancements to EveryDoorDirectMail.com are scheduled for release in the coming months.

Notable changes to EveryDoorDirectMail.com:

  • EDDM® + Digital Ads integration
  • Silver, gold, and platinum marketing packages
  • Updated pricing for all EDDM® products
  • New theme with improved site navigation



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