CHICAGO - InnerWorkings, Inc., the leading global marketing execution firm, today announced a new long-term alliance with global lodging company Choice Hotels International.
Under a multi-year agreement, InnerWorkings will deploy an integrated solution across a broad scope of marketing channels for Choice Hotels, including direct mail, branded merchandise, signage, and other marketing collateral. InnerWorkings will also implement a custom eCommerce and fulfillment platform, delivering a comprehensive marketing supply chain solution to support Choice's extensive brand portfolio. Choice Hotelsfranchises approximately 6,500 hotels representing more than 500,000 rooms worldwide across 11 brands, including Ascend Hotel Collection,Cambria Hotels, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, andRodeway Inn.
"We were seeking a data-driven approach to optimize our award-winning Choice Privileges loyalty program, better leverage our spend, improve visibility, and increase our overall marketing effectiveness," said Jamie Russo, Vice President, Loyalty Programs & Customer Engagement for Choice Hotels. "We are excited to collaborate with InnerWorkings to enhance accountability across a larger supplier base, all while upholding rigorous quality standards and brand consistency for our 11 brands, our thousands of franchisees, and our more than 32 million Choice Privileges members worldwide."
"InnerWorkings has managed diverse sets of brands in the hospitality sector for nearly a decade. We understand the complex fulfillment challenges inherent in loyalty programs and franchise development. The innovation and efficiencies we will bring to Choice Hotels will have an immediate, transformative impact," stated Seth Kessler, President of Global Solutions for InnerWorkings.
The nation's first hotel chain, Choice Hotels traces its roots back to 1939. From a small grouping of roadside hotels to one of the world's largest hotel franchisors, Choice Hotels is built on a proud history of industry firsts and innovations, well-suited for a growing collaboration with InnerWorkings over the coming years.