June 10, 2002 -- (WhatTheyThink.com) -- R.R. Donnelley has entered into a long-term alliance with Experian. Experian is a leading provider of global information solutions and will provide its full range of integrated customer relationship management services to R.R. Donnelley helping merchandisers and publishers, as well as telecommunications, financial and healthcare companies, deliver more effective and targeted communications to their audiences.
"Experian understands our business and provides superior customer acquisition, development and data management solutions for our clients," said Ronald E. Daly, president of R.R. Donnelley Print Solutions. "Our comprehensive proposal review process identified Experian as the most qualified partner. Together, R.R. Donnelley and Experian are uniquely positioned to help marketers communicate more effectively."
"This alliance builds upon a long-standing relationship between R.R. Donnelley and Experian," said Deborah Zuccarini, president of Experian's Marketing Solutions business unit. "As market leaders, our combined power will help clients build even stronger, more profitable relationships with their customers."
Through this agreement, R.R. Donnelley will offer its customers a complete range of multi-channel customer relationship management solutions, including database system development and maintenance, list processing, customer data integration, analytics and information delivery.
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