WALTHAM, Mass. - Vistaprint, known as the go-to for printed and digital marketing materials for small business owners, recently launched a monthly subscription box service with products personalized for marketing your business, called Promobox.
The box contains three to five custom products specifically designed for each business owner. Before receiving their first box, customers complete a short survey about their design preferences and the nature of their business, upload a logo, and choose a color scheme and font. Vistaprint designers then take this information to create a box of unique products each month, requiring no additional design work from the customer.
“Each of our customers is unique, so the way they market their business has to be unique too,” said Vistaprint Senior Vice President of Global Merchandising, Kara Howard. “The Promobox service is here to inspire small business owners with different ways to market themselves that they may not have previously considered.”
Vistaprint is constantly listening to customer feedback in order to meet the needs of business owners. Customers have expressed concern that, among their many roles as small business owners, maintaining brand visibility through marketing and graphic design can be a difficult task to sustain. “I’m not a marketing person, I’m not a graphic artist. I sell travel,” said Tonya Girouard, Owner of Arrange This Travel. “All of those items [in my Promobox delivery] were things that I have wanted to try. I just didn’t know how to put it together and they did that.”