Conference in Neuwied, Germany, focused on adding value in the direct mail market
NEUWIED, Germany - Direct Mail Days proved to be an exciting forum for those in the envelope, printing and supplier industries. Organized by Winkler+Dünnebier GmbH (W+D), in cooperation with the European Federation of Envelope Manufacturers (FEPE), the event attracted around 110 participants to Neuwied from June 28 to 29, 2017.
Association and industry experts offered insights and spoke extensively about direct mail, as well as about the current market trends in Europe and the U.S. Above all, the focus of the event was on the enormous potential of envelopes to create added value for mailings, with haptics, layouts and personal approaches increasing open and response rates by more than 30 percent in recent direct mail examples.
“Advertisers are increasingly realizing that concentrating on digital media like email is not enough—successful campaigns require a clever combination of print and online media,” said Frank Eichhorn, Managing Director of W+D. “Direct mailing offers tremendous potential again, and W+D sees its future in this area.”
The event also showcased various creative envelopes, such as shape-cut formats, alongside demonstrations of the machines that created them. The W+D 410 Easy Enveloper, now equipped with two window patching stations, showed how fast and easy it can convert envelope formats, as well as implement printing changes with the newly developed inline flexo blank printing units for inside and outside envelope printing. Another helpful application was demonstrated by an innovative cloud solution that can create personalized envelopes on demand, which were printed on the W+D 234 dL printing machine display.
Direct Mail Days is a W+D initiative, in cooperation with FEPE, that promotes personalized direct mailings and presents creative future concepts. Due to widespread positive feedback from customers and exhibitors, the next Direct Mail Days will take place in 2018, with an exact date to be announced.