As press stock shifts toward OBA, ORIS PearlPROOF™ Super V GRACoL continues to be premier media solution for GRACoL 2013 standard proofs
Minneapolis, MN – ORIS PearlPROOF™ Super V GRACoL, exclusive to CGS Publishing Technologies International, LLC, has become the preferred media solution for the nation’s largest and most successful printers, positioning it as the missing component to complete color management across any prepress department. Ensuring consistent batch-to-batch proofing quality for today’s cutting-edge offset requirements, the advanced manufacturing features of ORIS PearlPROOF™ Super V GRACoL are responsible for the unprecedented success of the media since its initial release in 2013.
Developed to address trends in paper preferences – primarily today’s prevalence of optical brighteners – ORIS PearlPROOF™ Super V GRACoL features a nanoporous structure finer than standard industry offerings, and a surface area unprecedented among its competitors. The media’s advanced manufacturing structure introduces consumers to a range of key benefits, including higher ink densities, uniform ink absorption, better shadow detail, larger color gamut capability and faster dry time, resulting in faster job turnaround and offset productivity.
Lynn Leppo, Media Sales Manager at CGS, attributes the recent surge of interest in the GRACoL 2013 media, to the implementation of M1 capable measuring devices within prepress departments. “While ORIS PearlPROOF™ Super V GRACoL, is not a new media—it’s become the choice media for a large majority of our customer base. Despite the GRACoL 2013 standard being established several years prior, there has been a noticeable increase in the implementation of this media in prepress departments across the United States, as our customers are now migrating to M1 as well as adopting the standard in their productions.”
Leppo suggests aligning to GRACoL 2013, in combination with using a premium proofing media, to achieve the tightest possible control of color for the most exacting print requirements. “Whether you are dealing with a standard contract proof that has been run in your operation countless times, or a sophisticated, high-quality design from a new client, your proof is the customer-facing first impression of your ability to achieve repeatable color. Utilizing ORIS PearlPROOF™ Super V GRACoL will allow you the ability to reproduce fine detail and shadow more accurately than with competitive proofing medias. Equally, if your proof requires maximum impact from bold color, the specialty coating chemistry of CGS-ORIS will provide the right surface for an impressive ink lay-down, within an acceptable dot tolerance, the first time. Our media is truly in a class of its own – it’s more than just paper, it is the partnering piece to managing color on the prepress side of business.”
Leppo adds that while color management for CGS begins with ORIS Color Tuner // Web on the prepress side of business, and ORIS Press Matcher // Web on offset and digital presses, CGS has expanded its portfolio to include color management software in the cloud, with the introduction of ORIS Lynx into its product line. The new ORIS Evaluate adds cloud-based certification for proofing and press quality control.
Steve Smiley, independent consultant with SmileyColor & Associates Global Brand Solutions, considers today’s GRACoL 2013 standard a crucial differentiator in the offset lithography industry:
“In the last 10 years, there have been a lot of moving targets but now GRACoL 2013 really does enable printers to ensure that their digital proofs can guarantee any final offset print product,” explains Smiley. “Quite honestly, I wouldn’t take any of my own customers to a printer who doesn’t have the correct consumables, instruments and conditions to achieve GRACoL 2013. The work CGS has done in developing open-standard tools for achieving these capabilities makes the most brand-sensitive results genuinely accessible to all printers.”
Smiley also acknowledges that since the very first SWOP certification on inkjet devices, CGS has been leading the field in implementing new, non-proprietary proofing systems to keep printers and publishers “ahead of the curve.” As well as substrates, these include software and measurement tools that help implement the standards within day-to-day operations, such as ORIS Color Tuner // Web, Press Matcher // Web, Lynx and Evaluate for maximum control of color accuracy.
While maintaining the CGS-ORIS tradition of offering a superior proofing media to commercial printers and proof providers, ORIS PearlPROOF™ Super V GRACoL is the necessary component for aligning to the GRACoL 2013 standard. Additionally, CGS provides an extensive portfolio of professional color consulting services for the press side of business, for customers looking to implement a complete move to GRACoL 2013, or become G7 certified.
Profiles for GRACoL 2013, and other CGATS21-2 reference print conditions can be downloaded from the IDEAlliance website (www.idealliance.org). For pricing and ordering information on ORIS PearlPROOF™ Super V GRACoL please contact Lynn Leppo at [email protected] or (612) 455-8910.