The Montreal-Based Print House Brings Home This Year’s “Coup De Coeur”
Montreal, Quebec - On June 1st at the distinguished Bonsecours Market in the Old Port, over 350 people attended the 35th annual Gutenberg Gala to celebrate the best of the best in printing achievement.
"I am pleased to see that so many companies have responded to the call! In addition, a dozen new players have entered the contest this year” said Patrick Choquet, president of Gravure Choquet and President of Gutenberg 2017. “The Gutenberg awards program pushes the boundaries of each individual and meets the challenges presented by the talent and creativity of businesses, communication agencies and print buyers in Quebec, regardless of the size of the companies. This year, our industry has once again demonstrated that it is a great event!”, added Patrick Choquet.
Divided into two distinct sections for Innovation Printing and Technical Printing, 17 trophies – adorned with a metallic G – were awarded to Quebec printing companies. Pazazz won the technical challenge in the self-mar- keting category for its project ‘Pop Art’. Pazazz’s in-house graphic artists designed and produced a unique branded marketing piece to showcase both their digital and flexo label capabilities in one project.
The celebrated ‘Coup de Coeur’ people’s choice was also awarded to Pazazz for their ‘Digital Experience 2’ print project. President Warren Werbitt, joined on stage by his proud designers and production partners, accepted the award and thanked his entire team for making the book a reality. Mr. Werbitt calls this digital project his “pride and joy” and encouraged all of his competitors “to combine their machinery and create self-promo printed pieces to show customers what we can do and take a step forward.”
The Gutenberg Committee was proud to present the ‘Coup de Coeur’ trophy again this year. Recognized for being the most prestigious award of the evening, the trophy was selected by peers, competitiors and suppliers within the print industry and presented to Pazazz. Participants of the evening were invited to vote for their favorite piece during the cocktail party where the submitted print projects were on full display. Vote counting was provided by upcoming students, graduates of the large family of graphic communications programs at Collège Ahuntsic, who attended the evening. "The Coup de Coeur will surely be back next year!" added Robert Legal.