Latin American Channel Partner Wins New Customers as Opportunities Abound for Short- to Medium-Length
Print Runs Using Presstek’s DI® Presses
Nashua, NH USA – Presstek LLC, the leading provider of eco-friendly printing solutions, today announces the success from the recent Expografica, which took place in Guadalajara, Mexico in May, 2017. Booth traffic was notably high as companies visited Presstek’s Latin American partner Enfoque Digital to see live demonstrations of the Presstek 34DI, a compact, efficient 4-color digital offset press. The Enfoque team attributes the surge of interest in Presstek DI® waterless presses to the growing demand in the region for printing equipment that is more cost-effective than digital printers and that use less resources than conventional offset presses.
In the Enfoque booth, CardSystems de México purchased the Presstek 34DI right off the show floor. CardSystems plans to use the press for producing credit cards, business cards, postcards and more. CardSystems was immediately impressed with the Presstek 34DI’s outstanding print quality and waterless design, which dramatically reduces set-up time.
“It’s an excellent time to be in the Latin American market with Presstek’s digital offset presses,” comments Emilio Lazcano, General Manager Enfoque Digital. “Presstek equipment serves a niche market segment. It gives our customers more than what digital printers are capable of, while delivering the quality and output of a conventional offset press, but without the costs."
Live Presstek Demonstrations at Expografica
At the show, Enfoque Digital set up a mock print shop in their stand featuring the Presstek 34DI and Momentum® RIP. Thousands of sheets were printed daily as attendees brought to the booth their files to see the printed live. For short- to medium-length print runs, the Presstek 34DI is proving to be an attractive solution for in-plant facilities and printers in Latin America because of its low cost of ownership for 4-color printing.
“By far, Expografica was one of the busiest shows I’ve seen in quite some time. Attendees were very impressed with the capabilities and high-quality results from the Presstek 34DI. I enjoyed learning about their pressroom operations and talking with them about how the Presstek DI technology fits right into their business model,” comments Jay Hughes, Sales Manager, Presstek LLC. “The future looks very bright for the Latin American market and for our partnership with Enfoque Digital.”