Rochester, NY - Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant, corporate and commercial printers is pleased to announce that we have received two awards in the Rochester chapter of the American Marketing Association's, AMA | Rochester's Pinnacle Awards.
RSA was a finalist in three of the Pinnacle award categories- video, small budget and Influencer Marketing/Blog. Pinnacles are awarded based on a formula of creativity and results. Chosen from nearly 140 entries, RSA received:
- A Pinnacle award for the "Why Web to print" explainer video campaign and
- An honorable mention for their "In-plant Insights blog,"launched in 2016
Elisha Kasinskas, RSA's Marketing Director noted: "We are happy to be recognized again by RAMA for the results that our marketing efforts generate for RSA. This is our fourth Pinnacle award in three years
. For the 'Why Web to print' campaign our objective was to create an engaging campaign to generate awareness of our software product, WebCRD. By teaming with In-plant Graphics, the leading magazine for our target market, to develop, distribute and advertise an explainer video, we achieved meaningful, yet cost-effective results." The video is available on RSA's website