Oxford – PCG (Publishers Communication Group), the leading international sales and marketing consultant for the publishing market and part of the Ingenta Group, today announces its appointment by the Organization for Economic Cooperation and Development (OECD). Exclusively tasked with driving sales of its scholarly publications throughout the USA, PCG will use its specialized sales, marketing and research services to increase publication readership, customer engagement and business growth.
PCG will draw on its extensive local networks of faculty, library selectors, consortia leaders and end-users to implement strategic research, feeding strategic sales and multi-channel marketing programs promoting OECD publications to academic libraries, research organisations, think-tanks, government and non-government organisations and the private sector. With a team boasting former academic librarians, subscription agents and publishing employees, PCG has advocated for scholarly publications and digital content successfully around the world since 1990.
“We are excited to be working with PCG in the US market,” commented François Barnaud, OECD’s Head of Partnerships, Marketing and Fundraising, “and look forward to benefitting from their experience and enthusiasm as we seek to expand our reach to new audiences beyond our current well established base. PCG will be critical in our efforts to continue to promote the important work of the OECD in the advanced research, educational and private sector fields.”
Publishing more than 250 new books, 40 updated statistical databases, and thousands of new statistical tables, working papers, and journal articles each year, OECD is one of the world’s largest publishers in the fields of economics and public affairs. OECD uses its wealth of information on a broad range of topics to help governments foster prosperity and fight poverty through economic growth and financial stability.
“With an infrastructure developed over 25 years, our team of marketing, sales and research experts have delivered numerous successful campaigns, developed relationships with key decision-makers and analysed the shifting academic marketplace on behalf of over 100 industry clients. We’re perfectly positioned to support OECD in its goals,” says Melissanne Scheld, MD of PCG, concluding, “OECD is a hugely significant publisher with a momentous and revered history, so we’re extremely proud to have been selected to work with them.”