International Alliance of Two Innovative Premedia Companies Provides Clients with Greater Reach, Capacity and Brand Protection
Ludlow, MA - Packaging premedia firm CSW, Inc. announces a strategic partnership with Marvaco Group, a European company with seven production offices in Finland and Sweden. CSW services North Americans clients out of three manufacturing facilities in the United States. This trans-Atlantic business relationship not only leverages their combined purchasing power, but also amplifies the capabilities of each operation. Together, CSW and Marvaco will be able to provide a holistic suite of premedia services, such as package design, production art, prototyping, 3D rendering, color managed separations, and print management services.
Kai Lankinen, CEO of Marvaco Group, says, “The more we learned about how closely our two companies resembled each other in corporate culture and commitment to exploring new technologies, the more sense it made to join forces.” Both companies place great importance on providing innovative solutions to the package printing community. They streamline communication among stakeholders and support R&D projects that produce the best possible outcome for brands and printers. This includes independently but concurrently developed solutions for white ink coverage, high-definition flexo printing, and expanded gamut separations.
The similarities continue: both premedia firms provide print management and packaging development services to CPG clients as well as printers. “It is increasingly important in this global economy to maintain a consistent brand presence from one continent to another. We’ve created this bond with Marvaco to help our clients on both sides of the Atlantic do just that,” observes Laura Wright, President of CSW. Mr. Lankinen and Ms. Wright agree that their corporate affiliation will provide brand owners with a global packaging prepress partner to safeguard brand equity throughout North America, Europe – and soon, South America and Asia.