Warrendale, Pennsylvania - PIA’s Center for Print Economics and Management has created an interactive dashboard on printing and related support activities establishments in nearly every county in the United States. The information provided by the dashboard gives printers immediate capabilities to evaluate local markets and market share potentials. For industry suppliers, the system enables instant evaluation of local market opportunities. The information is based upon the most recently released data from the U.S. Census Bureau’s County Business Patterns Database and is subject to the counties identified as having a printer coded as NAICS 323 according to the U.S Census Bureau.
Key features of the Local Print Production Dashboard include:
- Easy-to-understand gradient color variants
- The ability to zoom in to a key area
- Full access to all counties (an exclusive member benefit)
Using the dashboard is as easy as knowing how to use a mouse. Users simply operate their scroll wheel to zoom into the counties that are of interest and hover over the counties to see the county name and the shipment volume.
According to the dashboard creator, PIA Economist Tai McNaughton, “This interactive tool allows PIA members to quickly assess the economic footprint of their local print market and provides them a competitive advantage over non-members.”