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bakergoodchild – ready and primed for Election direct mail fever

Press release from the issuing company

Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it is more than ready and able to handle the anticipated increase in direct mail, following the announcement earlier this month of the surprise General Election in June.

In the lead-up to the campaign, the company is expecting that all the political parties will be looking to communicate their respective messages as early and as quickly as possible to the voting public in not only their respective region’s but across the country, thereby utilising its promotional, specialisation and distribution capabilities to the fullest.

Additionally, and as part of an incentive to all the politicians, the postage for only the first direct mail campaign for any MP will be provided free of charge by bakergoodchild, enabling the politicians to generate their message throughout their respective region.

In terms of communicating with the voters, the specialist provider has also stated that it feels this is still the best method of direct marketing communication, with the use of new technology enabling the respective parties to be able to retarget and remarket their messages using both QR codes and Ad Words via direct mail.

Located on a secure industrial estate in Aston, Birmingham, the new premises are equipped with dedicated loading and delivery areas, staff, and customer parking, as well as providing easy access to the major motorway networks.

Commenting on the anticipated Election campaign demand for its direct mail specialist services, bakergoodchild Managing Director, Lorraine Burnell, stated, “The fact this General Election has been called was a surprise to everyone, but it is at times like this when our services and we as a business step up to the fore. We expect the demand and in our new base and with recent investment, are ready and more than able to handle it. We also hope that many of the politicians will take up our offer to get their campaign messages underway.”

This latest statement follows the launch of the company’s new corporate identity and launch of its new website, which was announced in November last year. The website can be viewed at www.bakergoodchild.co.uk

bakergoodchild currently provides print, fulfilment, and postage services for a variety of national and international clients, mailing both across the UK and overseas.

Being an independent specialist provider of bulk mail fulfilment and postal services, it has invested in specialist bespoke mailing solutions and software, which enable them to be at the forefront of using new technologies within print for direct mail marketing campaigns.

Based in the heart of Birmingham, close to the city centre, bakergoodchild is a privately-owned company with over 22 years’ extensive experience in providing print, mail and postage solutions, throughout the UK and Internationally.

For information on the services bakergoodchild provides, please visit their website (www.bakergoodchild.co.uk) or call 0800 612 1972.



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