As a new exhibitor in Dscoop Phoenix and a first-time user of MindFire Studio, Silicon Publishing created amazing buzz and walked away from the show with 112 leads, of which 56 were classified as "high quality," and a realistic expectation of closing deals with at least 5 of those prospects this year.
Silicon Publishing, Inc. (SPI) is the recognized leader in Adobe InDesign Server automation, and the top InDesign Server reseller in the world. They have three primary products using InDesign Server to improve Web-to-Print workflows through automation: Silicon Paginator for database publishing; Silicon Connector to link Adobe CC to DAMs; and Silicon Designer, a sophisticated HTML5 online editor. For Dscoop, the company’s focus was on Silicon Designer in Web-to-Print applications.
SPI's brand has often flown under the radar, and it had never before implemented an ambitious marketing promotion plan. Because of its reputation for employing top experts in the field (10 developers are ex-Adobe), previous business had come through referrals (often directly from Adobe), as well as from networking and word-of-mouth. SPI’s goal was to (a) create a repeatable program generating new opportunities to grow the business, and (b) significantly increase brand awareness across the board.
Former trade show/conference producer Chris Jacobson was hired to help SPI plan and execute their trade show marketing strategy. After selecting which events to participate in, Silicon Publishing purchased an annual license for MindFire's cross-media marketing automation platform, as well as additional services from MindFire's in-house Agency. MindFire Agency provided templates, training and coaching to help expedite the ramp-up, making the campaign easier and more successful than if SPI had created their own campaign structure from scratch.
Utilizing a series of pre-show emails, a PURL and GURL microsite with web forms, follow-up emails and notifications, SMS text messaging, cool swag, a flat screen giveaway and more, the Silicon Designer "Secret Sauce" for Web-to-Print campaign delivered as designed.
Click here to download the complete Case Study to see their themed exhibit booth and collateral materials. (http://siliconpublishing.com/dscoop/casestudy_spi_mindfire_dscoop17.pdf)
Silicon Publishing plans to revisit this campaign at other printing industry events later this year, and expects similarly stellar results.