Woodley, Berkshire - Phil Knight, founder and CEO of Nike, has been quoted as saying: "Business is war without bullets". That may be the case, but business success also means making sure you have the right tools in your arsenal. In the graphics provision marketplace that means investing in the highest calibre printers for the job.
Innovative design, graphics and signage installation specialist, DIS Group, agrees. It has just sourced its second VUTEk printer in less than six months. By purchasing its new EFI Quantum LXr 3.5m-wide roll-to-roll printer from digital print technology and materials supplier CMYUK, Wolverhampton-based DIS is continuing its policy of building an army of the best print technology – a policy that has underpinned the company’s success since it was launched by Managing Director Mark Bradley in 1997.
DIS Group Account Director, Dave Purcell, explains: “Competing in the graphics arena requires imagination, flair, the ability to think creatively, and the best equipment for the job. That’s why we’ve invested in the new EFI Quantum LXr printer.”
With seven picolitre drops, an impressive production speed and unique collection of optional accessories, the EFI Quantum LXr modular and scalable printer offers the best in print quality, versatility and total cost of ownership in its class. It incorporates powerful LED-curing technology and resolution up to 1200 dpi, and has an in-line finishing system to enable all-in-one printing, slitting and collecting.
Dave Purcell continues: “We invested in the new EFI Quantum LXr to further reinforce fast turnaround times and firmly cement our place in the top echelon of our market. The outstanding production speeds and brilliant print quality from the EFI Quantum LXr will help us maintain and improve our standards.
“The EFI Quantum LXr offers unrivalled speed and print quality and is perfect for bespoke, highly detailed, close viewing projects, from retail roll outs and window displays to museum exhibits and point of sale/purchase displays.”
DIS Group employs 18 employees in its busy 14,000 sq. ft. premises. Its annual £1.5million turnover has been achieved by constantly pushing the boundaries of graphics provision, and strict quality control during every stage of the project.
DIS Group adopts a policy of intelligent investment, and purchased the EFI Quantum LXr through CMYUK’s newly-launched Consumable Supported Asset Finance (CSAF) initiative – an innovative reward scheme developed in conjunction with Paragon Bank Business Finance PLC. This is a unique way of rewarding customers with contributions towards their monthly hardware finance payments when they switch some or all of their materials purchasing to CMYUK.
Robin East, Group Director for CMYUK, comments: “DIS raises the bar on innovative graphic solutions and has become a model customer for CMYUK, using many of our specialist materials for very high quality printing applications.
“It’s great to see – thanks to our CSAF initiative – how the procurement of our everyday and specialist materials has made a significant reduction in DIS Group’s investment cost for the very latest EFI printing technology.”
Dave Purcell concludes: “CMYUK and DIS have a long-standing partnership. They are great team players with whom we’re confident we can enter that graphics arena and win. We respect and value their expertise and quality of service. Long may this continue.”