Full-Service Marketing Communications Provider Teams with Canada Post for Direct Mail Solutions
WINDSOR, Ontario – Allegra Marketing Print Mail in Windsor has been chosen by Canada Post to be a Smartmail Marketing partner. Located at 1800 Huron Church Rd., Allegra is among a handful of marketing solutions providers across Canada – and the only one in Essex County – to offer Smartmail MarketingTM solutions.
“Working with a Canada Post Smartmail Marketing™ partner offers access to the kind of expertise and experience that's usually reserved for larger businesses,” said Pat O’Halloran, account manager at Allegra.
“In today’s increasingly digital marketing landscape, direct mail has unique strengths as a channel for both consumer and business marketers,” O’Halloran added. “Research shows mail’s touchable qualities connect with people more intimately than digital communications. And interacting with mail is part of their daily routines, especially in the home.”
A recent study conducted by Canada Post, “Breaking Through the Noise,” revealed 81 percent of consumers read their mail the same day they receive it, and 60 percent said good advertising mail helped keep the sender’s brand top-of-mind.
“Small and mid-sized companies who may have moved away from mail would be wise to take a second look,” said O’Halloran. “We’ve managed many successful mail campaigns, both micro-targeted with very precise lists, as well as broader outreach to geographic areas that surround a local business. As a Smartmail MarketingTM preferred partner, we give guidance in choosing the right mail solution, design and print the mail pieces, and ensure they meet all postal regulations. This type of coordinated support saves time and money, and drives improved response rates.”
Allegra is independently owned and operated and is a member of the Alliance Franchise Brands network, a world leader in marketing and visual communications, linking more than 600 locations in Canada, United States and United Kingdom.
For more information on Allegra and the Smartmail MarketingTM solution, visit http://allegrawindsoressex.ca or call (519) 971-9952.