The online color printing company launched a reseller program this year to reward their current print broker customers and attract new ones.
SAN LUIS OBISPO, CALIF. – The online color printing and book binding company DocuCopies.com launched a reseller program this year to reward print brokers and resellers with 6% store credit on each job shipped. With new signups every week, their offer has proven itself an attractive incentive to others in the printing and graphics industry.
Print professionals have long used DocuCopies.com for outsourcing due to their extremely competitive pricing on popular items like color copies, booklets and spiral-bound books. But because so many of their prices are already deeply discounted for all customers, building an appropriate reward system for these industry-insiders took a lot of time and consideration.
"A store credit is as good as cash or an additional discount for resellers and print brokers,” says Jeff Corbo, the company's vice president. "We don’t mind the subtraction to bottom line either since it guarantees they’ll come back to do more printing with us."
The DocuCopies.com reseller program is a store-credit-based incentive system. For each order produced and shipped, the customer/reseller receives 6% of the total as a store credit toward a future purchase. This combines with whatever other coupons or promotions are running at the time, such as the frequent 15% discount on books and booklets, to create a greater overall percentage-saved.