One Simple Conversion Process Gives Publishers Access to All Leading Devices
SOUTHBOROUGH, Mass. and BURLINGTON, N.J.---April 24, 2002--Texterity, Inc., the leader in eBook conversion and logistics, today announced that it will be providing eBook services for Franklin Electronic Publishers, Inc., the leading worldwide provider of handheld eBooks.
Under the agreement, publishing partners can choose to have their TextCafe conversion process create eBooks using the MobiPocket format. Qualifying publishers would incur no additional charge for this conversion of selected front- and back-list titles. Texterity will include automated conversion of TextCafe-generated files into MobiPocket format, and deliver the results automatically as secure files to retail distributors.
"This is a boon for publishers who want to support the newer handheld devices and the MobiPocket format," said Martin Hensel, President of Texterity. "Texterity's system supports all of the advanced features available with the MobiPocket Reader format, including image zooming. Now, publishers can just `check a box' to get this new format and an expanded distribution channel, thereby increasing their audience and revenue from eBooks."
"Major Publishers already work with Texterity, and they see the clear benefit of the Franklin+Mobipocket solution. One conversion process and file format that will read in Palm OS, Pocket PC, Epoc 32, Windows PC's as well as Franklin's proprietary devices. A clear win for the publishers, retailers and consumers," said Barry Lipsky, CEO and President, Franklin Electronic Publishers, Inc.
Texterity support for Mobipocket format is now integrated into the TextCafe Logistics offering. TextCafe Logistics automates the conversion and distribution of final, sale-ready eBooks to distributors. With the TextCafe Logistics Service, publishers get an end-to-end, standards-based solution with "retail ready" eBooks completed in a fraction of the time as compared to traditional methods.
For more information, contact Texterity at 1-800-455-5450 (US and Canada) or +1-508-804-3000 (International), or on their web site at www.texterity.com.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.