Combined Locks, Wis. - Appleton Coated’s new Find Your Utopia swatchbook helps corporations, designers, and printers map their creative course with the power of print. The swatchbook guides users towards the best Utopia coated paper for their projects. It also powerfully showcases print excellence on all grades and finishes. 

“Combining vivid photography and superb printing, our latest swatchbook demonstrates Utopia’s unique attributes, while emphasizing the excellent value, first-class service, and environmental sustainability that comes with every order,” says Ferkó X. Goldinger, Appleton Coated’s marketing manager.

The swatchbook explains the entire Utopia family of five high-quality coated paper grades: 

• Utopia® Premium in Gloss and Silk – An exceptionally smooth, uniform surface with a balanced blue-white shade favored by artists and galleries for fine art and photography reproduction. The only USA-made 150 lb coated cover. FSC® certified (FSC® C007796), and Green-e® certified Green Power – all standard, no upcharge
• Utopia U1X® in Gloss, Silk, and Matte – The brightest Utopia we make. Ultra-bright blue-whiteness for extra image “pop”. Remarkable smoothness provides uniform light reflection for greater clarity and very smooth ink lay. FSC certified, minimum 20% PCRF, Green-e certified Green Power – all standard, no upcharge
• Utopia U2:XG® in Gloss, Dull, Matte, and Ivory Matte – Versatile and dependable with an environmental pedigree supporting sustainability initiatives without compromise. Clean blue-white shade, FSC certified, minimum 30% PCRF, Green-e certified Green Power – All standard, no upcharge
• Utopia Two® in Gloss, Dull, and Matte – dependable and economical in a blue-white shade delivering performance and value for high-volume projects that need true-to-life reproduction. FSC certified, minimum 10% PCRF, Green-e certified Green Power – all standard, no upcharge
• Utopia Three® in Matte and Gloss – made-to-order for high-volume print projects requiring reliable performance and competitive value. Matte sheets FSC certified – standard, no upcharge 

Goldinger continues, “The entire Utopia product line is made in the USA at our mill. Its complete range of matching text and cover weights, in extra bright white, blue-white, and warm ivory shades, delivers the right solution for every project and budget. It offers reliable, consistent performance and the smoothest, most uniform surface available today. Plus, all grades are Lacey Act compliant and all are acid-free, pH neutral, and elemental chlorine-free.” 

The new swatchbook is available from Appleton Coated Merchant Distributors and from Appleton Coated Sample Services[email protected]  Find your merchant www.appletoncoated.com