Founded nearly 85 years ago, Century Direct has a longstanding commitment to serving the direct mail marketing business throughout the northeast region. With unwavering attention to customer service, Century Direct has built a reputation that extends to companies both large and small. Today, the direct marketing services provider puts special emphasis on data management, data processing, and personalized printing, while maintaining a consultative approach that ensures its clients the highest quality and most cost-effective handling of all projects. The all-encompassing, one stop shop also helps customers design and execute campaigns in a coordinated, professional fashion, and its state-of-the-art equipment delivers textual and graphical messages through a range of channels, both digital and traditional.
Determined to acquire the most advanced and game-changing technology in the industry, Century Direct continues to improve its services and deliver outstanding results by adapting to changes in technology and merging trends throughout the years. With a long history of quality and a reputation to uphold, Century Direct relies on Canon Solutions America to provide the ground-breaking technology needed to keep them ahead of the curve in the highly personalized, short to medium length digital printing arena. Century's high expectations were met by its first installation of a Canon imagePRESS C10000VP last year, a product that was engineered with the user's business advantage fully in mind.
"At Century Direct we have a deep appreciation for our customers and we believe they deserve investment in quality equipment," said Michael Kellogg, CEO of Century Direct. "After installing the imagePRESS C10000VP, we experienced a high level of quality output with very little down time. We are looking forward to even more growth this year with double the machine power."
Combining proven imagePRESS features and new print technologies, the Canon imagePRESS C10000VP was designed to help commercial printers, in-plants, production hubs, direct mail, and transaction print service providers to produce a broader range of applications in shorter turnaround times. Built to run up to 100 letter-size images per minute on uncoated stocks ranging from 60-350 gsm and coated stocks ranging from 70-350 gsm, the digital press helps users increase productivity. Additionally, it features new inline spectrophotometric sensors and unique Gloss optimization technology to match gloss levels of the printed image to the substrate it is printed on delivering offset-like, vivid, and reliable output quality at a high resolution of 2400 x 2400. The entire press integrates multiple technologies that are designed to deliver reliable performance. This versatility differentiates the imagePRESS C10000VP series in the market and makes it a high-productivity performer for production print providers.
"We anticipated the imagePRESS would provide exactly what we needed and we were right in doing so," added Kellogg. "Our main requirement was being able to offer high performance on short to medium length runs, mixed-media, and smaller jobs to our customers. We are excited to see how far the second installation will take our level of productivity and performance."