Appointed for the crucial position of Digital Marketing Manager at CMYUK, Neate will be key in further developing multi-channel communication strategies. Key areas for her role include growth of CMYUK’s online presence through social media channels such as Facebook, Twitter, LinkedIn, YouTube and Instagram. Her SEO skills will significantly advance the number of visitors to cmyuk.com by achieving high-ranking placements in search results.
No stranger to the sign and display industries, Neate joins CMYUK from Mid West Displays where she headed up its design and marketing team for more than four years.
“My new role as Digital Marketing Manager at CMYUK allows me to inject my creativity into our online and social media plans. This is a perfectly balanced combination for my skill set. Intelligent marketing is about how you target and analyse your online content to make it relevant and useful to both the company and the customer.”
Robin East, Group Director of CMYUK, adds: “This is both a challenging and exciting new role for Sarah as it encompasses all of our promotional activities, driving us deeper into the market by embracing many social and leading online technologies. We are constantly striving to gain new customer contacts from our existing and emerging business sectors. The online and social technologies we have chosen to adopt are all integrated with our in-house CRM system, ensuring immediate lead referral to the most appropriate sales or technical consultant.”