Editions   North America | Europe | Magazine

WhatTheyThink

Jaguar Land Rover Selects InnerWorkings for Global Marketing Execution

Press release from the issuing company

CHICAGO - InnerWorkings, Inc., the leading global marketing execution firm, today announced a new global program with the prestigious luxury automaker Jaguar Land Rover Limited.

Under a multi-year engagement, InnerWorkings will assume responsibility for the procurement, production, and distribution of highly-visible branded materials for Jaguar Land Rover. Leveraging its proprietary technology platform to procure and manage the marketing supply chain across a wide range of global sourcing hubs, InnerWorkings will lower costs for Jaguar Land Rover while maximizing quality and speed to market.

"InnerWorkings' proven model perfectly aligns with Jaguar Land Rover's multi-faceted marketing platform," notes Eric D. Belcher, InnerWorkings' Chief Executive Officer. "Our ability to streamline and centralize marketing production on a global scale—while increasing efficiencies and driving savings at the local level—will yield great returns for Jaguar Land Rover."

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free