PORT ORCHARD, WA -- June 24, 2002 -- Quoin Communications LLC, a business news publisher and consultancy serving the graphic arts industry, has re-opened, announced Bill Esler, president. It is currently doing business as Quoin Publishing, producing custom publishing projects under the PublishF1rst brand with a variety of publishing partners. The firm is also seeking to acquire publications covering the printing, packaging and paper industries.
Its predecessor company was founded in 1986 as Quoin Publishing, Inc. Its titles included newsletters "Print Business Register," "Converting Business Register," "Print Mergers & Acquisitions," and "Copy Business News;" and the magazines Copy Magazine, Printing News Midwest, Print Reporter South; as well as indexed annual reports on print industry business activity, and studies of trends in merger valuations.
Later its principals operated Quoin Communications, Inc. until the acquisition of its media properties by Coast Publishing and Cygnus Publishing in 1994. At that time its employees and properties moved to Cygnus Publishing (then known as PTN Publishing). After a transitional period as editorial director for PTN, principal Bill Esler was hired by Reed Business Information (formerly Cahners Publishing) as Midwest Editor for Graphic Arts Monthly.
About Bill Esler..
During his 28-year career in printing, publishing and packaging, Bill Esler has worked in both the print manufacturing publishing fields. He has also engineered the start-up of a number of publications and businesses serving the graphic communications industries. As a researcher, writer, and author, Esler has also developed independent research reports, contributed to three TechnoEconomic Forecast Reports for the Graphic Arts Technical Foundation, and spoken at conferences in Europe, Asia, and the U.S.
Esler currently operates Quoin Communications, LLC, a Seattle-based communications firm specializing in custom publications and newsletters for the graphic arts industry. He also serves as a print industry consulting specialist to Mind Marketing, Inc. a brand strategies agency based in Chicago. Esler worked in publication management for Reed Business Information from 1995 through 2001. His roles there included Editor in Chief, Project Manager or Publisher of several publication launches: Quick Print Products, Copy Center Specifier, World Leaders in Print, and Access China; and he served as Special Projects Coordinator for custom publishing efforts. While at Reed he also worked with corporate technology committees to promote the adoption of digital workflow, and asset management systems for 140 Reed publications.
From 1986 through 1994, Esler operated Quoin Communications, Inc., Chicago. Upon selling this business to Cygnus Publishing, he spent a transitional period as editorial director of Quick Printing and Printing News. His editorial background also includes six years as editorial director at Innes Publishing, where he launched High Volume Printing and Instant Printer. Before that he served as features editor at American Printer magazine. After graduating from Knox College in Galesburg, Ill., Esler worked for eight years in various print production positions, including Typography Manager at Spiegel Catalog, Print Production Manager at Professional Press, and national newspaper ad production manager for Ace Hardware Corp. He began his graphic arts career as Production Manager for Monarch Matrix, a letterpress ad production firm located in Chicago's historic Printers Row district. He holds a B.A. in English and Journalism from Knox College, and attended the MBA program at University of Illinois at Chicago.
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