DENVER, CO - Brandfolder, the world’s most powerfully simple Digital Asset Management (DAM) platform, and Silicon Publishing, a leader in automating web-to-print and multichannel publishing with Adobe InDesign, announce Templating: A new way to deliver contextual brand content.
Available today, Templating empowers Brandfolder clients to create customized, on-brand marketing materials, right from Brandfolder.
“We’re all competing for our customer’s attention. By enabling Brandfolder clients to tailor their digital assets in ways that make sense to their consumers, we’re helping them deliver contextual content experiences that provide a higher ROI,” said Brandfolder CEO Steve Baker. “Templating makes it easy for Marketing teams to create approved templates for crucial assets — including ads, presentations, and brochures — which can then be customized outside of marketing to ensure the right content is being delivered to an organization’s target audience at the right time.”
To support this new functionality, Brandfolder has proudly partnered with Silicon Publishing, the world's leading provider of InDesign Server solutions. Silicon Publishing’s integration makes it easy for marketing teams to create templates from industry-standard InDesign files.
“We’re thrilled to partner with Brandfolder to showcase our templating solution,” said Max Dunn, CEO of Silicon Publishing. “We know it’s a game-changer for global marketing organizations. Our technology within Brandfolder will deliver a best-in-class user experience that surpasses any other templating solution on the market.”
With Templating, organizations can create and disseminate marketing materials, from brochures to business cards, that are original, on brand, and editable. Templates can be configured on an individual asset basis, giving marketing teams complete control over how assets are customized. Once distributed, global teams can easily customize templates by inserting their relevant images and text into an HTML5 browser editor, no professional designers or professional design software needed.