Free WhatTheyThink webinar, sponsored by CHILI publish, discusses the impact of pure-play cloud-based web-to-print solutions

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, The Uber-ization of Web to Print. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature three panelists who benefited from implementing next-generation web-to-print solutions that improve their business processes and deliver an exceptional customer experience. The session is scheduled for Wednesday, February 1st, from 11:00 AM to noon EST (-5 GMT). 

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“Our panelists will discuss how they have implemented pure-play cloud solutions, developed from the ground up to operate in an open environment and to easily integrate with other applications.,” said Sherburne. “This allows suppliers to focus on their individual areas of expertise and printing firms to leverage a variety of modules to round out the total solution by picking and choosing the components that will make up a workflow that meets their needs with minimal internal software development required. What we are seeing is the Uber-ization of web to print.”

Sherburne will be joined by:

• Michael Heerkens, CTO at Helloprint, one of the fastest growing ecommerce platforms in the Benelux with more than 130 employees. The company primarily serves small businesses, the SOHO market and does business with the trade. Print is produced through its network of more than 150 suppliers in eight countries.
• Claud Monro, Senior Vice President of Business Development at direct marketing agency SK+G. SK+G is a full-service advertising agency that counts among its clients casinos and resorts, restaurants, hotels and entertainment businesses. It’s direct division, of which Monro is a part, has developed its own technology for a fully automated marketing platform that it white labels for its clients. The platform is also sold by Konica Minolta, a SK+G client and partner, under the name Konica Minolta EngageIT.
• Andy Ogren, Owner at Blanks USA. The company has taken the Uber-izing of web to print to a new level for the creation of die cut products such as door hangers, labels, boxes, cup sleeves, bottle hangers, tab dividers and more. The company offers more than 17,000 pre-built templates as well as the ability to begin with a blank canvas. Thirty years ago, Blanks USA began its life selling door hangers and raffle tickets. Today, the company has evolved into an industry-leading supplier of security paper and die cut paper products.

“We are pleased to be partnering with CHILI publish to make this important webinar available to our audience,” said Eric Vessels, President, WhatTheyThink. “Businesses across the spectrum of the printing industry will find valuable insight that can quickly be translated to more efficient operations as they think about their future. We appreciate the generosity of CHILI publish in sponsoring this important industry event, making it available to our viewers at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. 

About CHILI publish

Established in 2010, CHILI publish is a software company focused on the development and deployment of powerful online software for the graphic arts industry. CHILI publisher is an online editing solution that can be seamlessly integrated into third-party workflows and production platforms to provide a wide range of customizable, easy-to-use, browser-based, editing functions. CHILI rendro is a revolutionary PDF rendering solution that enables fast, accurate rendering of PDFs which can then be viewed on devices supporting the HTML5 canvas. CHILI software is sold both direct and through a wide network of international value-added channel partners. CHILI publish has its headquarters near Brussels, Belgium, and operates offices in New York City and Singapore. More info: www.chili-publish.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.