CHICAGO - SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that it has named Laura Roberts, vice president of business development for the Americas region.
Roberts will be responsible for driving business development initiatives across consumer packaged goods (CPGs), retail, healthcare and tech sectors in the Americas. She will identify and grow opportunities that could include content creation/production, package design, adaptive design, marketing workflow efficiencies and the consumer retail experience.
A trusted and experienced marketing communications advisor, Roberts has a proven track record and reputation for leveraging influencers to deliver new business results. She brings a wealth of B2B and B2C industry experience from previous roles, working with and for leading marketing consultancies and creative agencies. Prior to joining SGK, Roberts’ background includes positions with Foley & Lardner LLP, HY Connect, Knoll Communications and Restaurant.com in the areas of CPG, healthcare, sports, and technology.
Roberts said: “I am thrilled to be part of an inspired and innovative team and look forward to partnering with SGK business leadership and our clients to deliver strategic brand solutions.”
Kim Cooper, senior vice president, business development, SGK said: “With Laura’s business strategy and marketing expertise, she is a powerful addition to the SGK business development team and will tell our story to marketers who seek to unlock significant value within their brands.
Roberts served on the board of University of Chicago Cancer Research Foundation and as a volunteer for Chikaming Open Lands, a non-profit conservation organization to preserve open space.