Oasis Graphic Co. has launched the New Year with a new brand identity. The appointment of a Brand and Marketing Strategist, Hayley Hall, last year, has seen a rebrand project undertaken. Oasis Graphic Co. is now entering its 28th year of operation and has seen successive and consistent growth.
The company has developed a brand image over the years and made adjustments to their look, however this is the first time the organisation has undertaken a full rebrand which includes the development of an internal and external brand strategy.
Hayley Hall, Brand and Marketing Strategist of Oasis Graphic Co. says “It was a fantastic opportunity to really go back to the grass roots of who Oasis is. With businesses that grow organically there can be a tendency for a logo or strapline to follow on from the early days that may not encompass what the company is about now or represent key messages. Sitting down with Oasis and getting under the skin of what we are about as a company and where we want to head was crucial in developing a new identity.”
The new brand for Oasis Graphic Co. is a reference to the near on 30 years experience it has in the graphics industry. This level of experience results in a meticulous approach to the end product and project management service, an unrivaled knowledge of materials and processes and a heritage that represents reliability. However, this historical experience and knowledge is applied to forward thinking ideas too; such as innovation in new materials, boundary testing and originality. This makes the brand identity a two-fold approach – heritage and innovation.
Simon Osborne, MD of Oasis Graphic Co. says “The heritage of Oasis has, over time, built a foundation of knowledge that allows us to be creative and innovative. That is why we now have a dedicated department devoted solely to R&D to ensure we will be brave in our offerings to our clients. Hayley has assisted us in uncovering what has always been there in Oasis’ personality. She has scratched the surface and brought this to forefront, hence the total new look.”
When Hayley was appointed in April last year she undertook an evaluation exercise to understand more about the Oasis brand. “There was clearly a need for some synergising to take place, and a thirst for pinning down the nuts and bolts of what the company is about. During the process of developing the USPs, brand promise, core values, mission statement and so on, it was clear a new brand image would emerge as the existing identity did not project the true personality of the company. And the rest, as they say, is history!” says Hayley.