New York, New York - August 11, 2008 - Solimar Systems, Inc., a leading developer of enterprise output management solutions, today announced its sponsorship of the second annual TransPromo Summit in New York City, New York. Produced by InfoTrends, the TransPromo Summit will take place on August 13-14, 2008 at the Hilton New York.
The TransPromo Summit is an educational event that provides attendees with the "What," "Why," and "How-To" steps for coupling transactional documents with promotional content to produce marketing opportunities. Attendees will learn how to add value to customer communications, improve customer retention, increase revenue and profits, and improve document ROI.
The purpose of bills, statements, invoices and other transactional type documents almost guarantee that the recipient will read them. This presents an ideal opportunity for savvy marketers to include tailored messages based on customers' interests, preferences, and buying patterns. By incorporating personalized variable data and images into these documents, a customized communication piece can be created that gets attention, invokes action, and saves money. These dual-purpose documents are commonly referred to as "TransPromo."
"Personalization, colorization and optimization are key ingredients to creating high volume transpromotional documents. At the TransPromo Summit, Solimar will help educate marketing executives and technology professionals on powerful, cost-effective and dynamic ways to add value and optimize data for merging promotional messages into transactional information for multi-channel delivery, including web presentment," said Mary Ann Rowan, Solimar Systems Vice President of Sales and Marketing. "As an industry leader, we are proud to support the TransPromo Summit through our sponsorship."
Solimar will demonstrate technology solutions that are ideal for organizations that output high volumes of customer communications. Solimar's powerful suite of enterprise output management solutions includes Rubika, which has been designed to automate and enhance processes associated with legacy and pre-composed applications.
The TransPromo Summit will bring together professionals for two days of information sharing and peer-to-peer networking. For an up-to-date conference program or to register as an attendee, please visit www.transpromosummit.com or contact InfoTrends at 781.616.2100.
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