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VITS Secures First European Variable Direct Mail Finishing Line for Digital Print

Press release from the issuing company

VITS International, Inc. Plans for Spring Delivery of Latest Direct Mail Variable Finishing System 

VITS has concluded an order with GI Solutions of Leicester, England to provide a fully variable data, direct mail finishing system. This will include the debut of the new VITS Express Rotary Cutter, designed for both dynamic cut length and dynamic chip size. “We are extremely excited to provide the first Express Rotary Cutter and direct mail line to GI Solutions”, says Nick Gerovac, Director of Sales for VITS International. “GI Solutions is a leader in the direct mail industry in the UK and Europe, delivering innovative solutions to their customers. We are happy to provide GI Solutions increased flexibility, additional tools to expand market opportunities and state of the art technology allowing GI Solutions the ability to continue as a pioneer in the direct mail market.”  

“This new line in conjunction with our digital web press will allow us to produce fully variable one piece mailer products which will allow our customers to make their communications more personalized and relevant driving higher returns on investment. As campaigns become more targeted it is vital to be able to have fast make readies and to reduce waste and VITS have designed a line which will achieve both these objectives for GI.” Comments Alistair Ezzy, Managing Director of GI Solutions. 

VITS International is a leading supplier of innovative variable repeat sheeting & finishing systems for the printing, packaging, digital and converting industries. Manufactured for a global customer base with installations worldwide, VITS International has set the standard for high speed web finishing.


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