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Vistaprint Launches Game-Changing New Website Builder That Connects Print and Digital

Press release from the issuing company

Micro Businesses Can Compete Like Never Before with Beautiful, Easy-To-Build Websites That Seamlessly Integrate with Print Products

WALTHAM, Mass. – Vistaprint, the leading online provider of professional marketing products and services to micro business owners, today announced a completely redesigned website builder from Vistaprint Digital that allows users to create an online presence that rivals big-budget competitors. According to new research by Vistaprint Digital, nearly 70% of businesses with fewer than 10 employees market both online and in print, and this solution from the digital division of Vistaprint is designed specifically to meet their evolving digital marketing needs.

Longtime Vistaprint customer Laura Dobi, owner of Bethesda, MD-based Green Revolution Skin Studio, said, “I’m not tech-savvy and don’t have much time to dedicate to building and maintaining a website. This platform made it very simple, especially compared to the builder I was using before. Our new site is clean, easy to update and, most importantly, looks great on mobile, which is crucial considering so many customers find us through their phones. We’ve gotten a lot of positive feedback.”

“Vistaprint works with millions of micro business owners around the world, which gives us unmatched insight into their needs, and we tailor our offerings accordingly,” said Trynka Shineman, president of Vistaprint. “Our passion is to help micro business owners meet their goals and grow their business. This new solution is a reflection of that commitment.”

“We recently found that one-third of consumers discover small businesses for the first time online, but 45 percent are unlikely to shop at one with a poorly designed website,” said D. Scott Bowen, vice president and general manager of Vistaprint Digital. “To stand out in a crowded market, the business owners we serve need a professional online presence today. They need to be able to easily create a professional, consistent brand across print and digital, and only Vistaprint can help them achieve that.”

Vistaprint Digital’s new website builder makes the process of building a website effortless. Users choose from beautifully designed templates that match to their industry and goals, each customized with their business name and logo before they even enter the builder. They can then easily add, remove and reposition shatterproof content blocks like menus, calendars and galleries. Elements such as fonts, headers, footers and colors can be changed universally with a single click. All templates are completely responsive, providing users an instant mobile site without any additional work. Additional key features include:

• Elements of other digital and printed marketing materials—including logos, backgrounds, design components and images—automatically appear in the image library if the customer already uses Vistaprint.
• Custom domain names stay free for as long as the user stays with Vistaprint Digital, not just for the first year.
• Pre-designed blocks eliminate the overwhelming feeling of infinite design decisions, which helps save time and put the focus on site content.
• Affordable pricing, ranging from $5 to $25 per month, with free custom domains in two of the packages.


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