Infigo Software Limited has joined forces with the award-winning digital engagement company, Documobi, to deliver a disruptive experience for the discerning delegates attending the Digital Packaging Summit in Florida this week. Infigo Software was excited about the prospect of presenting at this prestigious event and was keen to showcase how its software can revolutionise the packaging industry in a unique and highly personalised way.
Infigo Software’s digital solutions enable brands and packing suppliers to capitalise on the power of personalisation and engage with end users in a way that was beyond reach just a few years ago. However, Managing Director, Douglas Gibson, was quick to point out that there’s much more to it than just personalisation. Douglas says, “The opportunity digital printing enables for consumer brands and the packaging industry is almost limitless. From prototyping different packaging sizes, designs and colours, to delivering regional versioning, multiple languages and pricing strategies, and even testing seasonal offers and segmented customer messages, our flexible Catfish front-end portal enables packaging producers to deliver all of this in cost effective short runs that brands are crying out for.”
The challenge for Infigo Software at the Digital Packaging Summit was to get this wide-reaching message across in an engaging way. Douglas says, “I didn’t want to simply show how to put a name on a package and say ‘ta-dah!’ – that’s nothing new to savvy brand owners now, and there’s so much more to our offering than that. So I was looking to deliver something a little bit different that would show how engaging digitally printed packaging can be.”
Douglas continues, “I had been aware of Documobi for a while and was very impressed by the innovative way in which they enable a two-way communication between brands and end users. I realised Documobi was the perfect partner for the Summit as what better way to showcase the power of digital print than to integrate with a company that brings printed material to life in the digital space?”
The solution was to develop a highly personalised cake box containing four uniquely designed cake sleeves. This was produced by innovative carton manufacturer, The Alexir Partnership, the first major carton-converters in the UK to introduce a digital press delivering economical short runs. The Catfish platform enabled each cake box to be personalised to each attendee at the conference and the design of the cake sleeves is completely unique to the