CARROLLTON, Texas - FASTSIGNS® has received the Web Marketing Association’s 2016 WebAward for Outstanding Achievement in Web Development in the marketing category.
FASTSIGNS International, Inc., franchisor of more than 640 FASTSIGNS sign, graphic and visual communications centers worldwide, selected Americaneagle.com to design and develop the fastsigns.com responsive website, which launched in the U.S. and Canada in February 2016. Similar sites were then created for other countries, including the United Kingdom, United Arab Emirates, Saudi Arabia and Australia, where centers operate as SIGNWAVE®.
“We’re honored to be recognized by the Web Marketing Association”, said Drue Townsend, Senior Vice President of Marketing for FASTSIGNS International, Inc. “Our website is an important part of our customer experience. Our redesign has improved user engagement as visitors are spending more time on the site and viewing more content pages. They are creating their own IDEABOOK collections from the sign photos on the site and are getting ideas and inspiration for their own visual graphics by visiting our newsroom, where they can read our blog and see our social media feeds. Since launching the site, we’ve had a 5% increase in visitors and our organic traffic has increased 13%.”
The annual WebAwards Competition is judged by a team of independent internet professionals representing a variety of relevant disciplines of website development and includes members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters. The websites are judged on 7 elements: design, innovation, content, technology, interactivity, copywriting and ease of use.
Mike Svanascini, President of Americaneagle.com, said “We’re very proud to have worked with the team at FASTSIGNS to create a website that is impressive enough to be considered ‘Outstanding’ in the WebAwards Competition. The multi-site platform we built for the fast growing global franchise organization allows for expansion and new site creation from a single content management system, and includes many state of the art features and functionalities. We look forward to continuing to fulfill and exceed the expectations of FASTSIGNS.