Agfa is committed to industrial inkjet. Do you see a future where inkjet has replaced existing analog technologies across the industrial spectrum?
As a technology supplier we experience that new technologies are being used widely today. The end user may never know even what process is used to manufacture or decorate products. The laminate flooring and tiling industry have already made huge steps in converting to new digital functional printing alternatives. The decoration industry is also offering a wide range of new products -- take personalized wall paper as an example. And in packaging, which is closest to conventional printing, digital alternatives are typically (but not solely) used for promotional purposes on consumer products. It is a good sign that most industries have moved from debating inkjet technology and its performance to understanding how inkjet will be used optimally for their applications.

Agfa is an InPrint Sponsor. To what extent do you believe that the InPrint show is important to the development of industrial print?
There is a clear demand to lower stocks, to offer personalized products and to be able to follow industry and fashion trends. In essence we all aim at doing things smarter and more targeted to the end user. With inkjet printing technology and a lot of creativity, it is possible to re-think existing workflows and create new opportunities. We believe that the InPrint show, with its strong focus on innovation, creates the necessary platform where industry leaders meet and experience how to integrate new technologies in a manufacturing process.