NEW YORK - The 8th Annual Digital Book World (DBW 2017), Jan. 17 - 19, 2017 in N.Y.C., will present fresh content on key topics, real-world solutions and opportunities for publishers and their partners, as well as the latest tools and techniques for smarter book publishing in a digital world. Registration and conference program details are now available at digitalbookworldconference.com (the best advance pricing ends on Oct. 31).
DBW 2017 (@DigiBookWorld - #DBW17), which takes place at the New York Hilton Midtown, includes two full days of programming that will run in four concurrent tracks (on Jan. 17 and 18), in addition to the launch of DBW Indie Author: The First Conference for the New Professional Author (on Jan. 19).
Laura Dail (@LCDail), president of Laura Dail Literary Agency, Inc. and the DBW 2017 conference captain for the Editorial Acquisitions + Development track, says, "DBW is not about ebooks; it's about smart book publishing, including print, in a digital world."
Bill Kasdorf (@BillKasdorf), vice president and principal consultant of Apex Content Solutions, the DBW conference captain for the Production + Distribution track, shares, "The book publishing ecosystem is richer and more exciting than it's ever been --- but more complicated and challenging as well. Publishers are transforming their workflows to produce print and digital products more economically and efficiently than ever. But it's not just about technology: the culture change, the new mindset required by editorial and production staffs, is the hard part. At DBW 2017, we'll be hearing from publishers who are really making this work - and are willing to share their strategies and secrets."
Rick Pascocello, marketing consultant and literary agent with Glass Literary Management, and DBW conference captain for the Marketing + Sales track, notes, "DBW17 will be an action-oriented conference, providing knowledge attendees can use to improve their business as soon as they get back to the office."
Kempton Mooney (@kemptonm), senior director of research and analytics for Nielsen Book, and the DBW conference chair of the Data Analysis + Reporting track, says, "There's a lot of change happening within publishing, thus, publishing businesses and their products must evolve; this requires research and data. At DBW 2017, we'll look at where to get critical data and how to use it, and we'll dig into key industry findings."
Overall, DBW 2017 attendees will get up-to-date on key issues and opportunities that will help them get ahead for the coming year; learn strategies from both familiar faces and new voices; and connect with the industry's leading executives, experts and innovators.
Some of the highlights of the DBW 2017 session topics (on. Jan 17 and 18), in their respective track, include:
Editorial Acquisitions + Development
---New Publishing Models for Traditional Publishers
---Hybrid Publishing and Hybrid Authors
---What's Next for Audiobooks
---The Secret Lives of Agents
Production + Distribution
---Creating New Workflows That Work: How to Reduce Friction in Your Products, Processes and People
---How to Think Print + Platform + Products: It's All About the Customer
---Taking Control of the Channel: Native Retailing, Agile Global Print & Vendor Managed Inventory for Book Publishers
---Libraries as Partners
Marketing + Sales
---What Sells Books Now: Strategies & Tactics for the Modern Marketing Budget
---Influencer Marketing: Making It Work for Books & Authors
---Remaking the Copywriting Process and the Shift From B2B to B2C
---Book Pricing Strategies for 2017: What the Big 5 Can't Talk About
Data Analysis + Reporting
---What's Really Driving the Digital Decline & Will It Continue?
---Big Data, Machine Learning & Chatbots: Current Applications for Publishers
---Identifiers Master Class: What They Are & What They're Good For
---Using Your Operational Metrics to Accelerate Transformation
DBW Indie Author: The First Conference for the New Professional Author
In addition to the DBW 2017 conference tracks on Jan. 17 and Jan. 18, DBW will present DBW Indie Author: The First Conference for the New Professional Author, on Jan. 19. The program will cover the landscape for independent and hybrid authors. Some of the DBW Indie Author topic highlights include:
---The Freedom to Publish: The Sophisticated Ways of Today's Indies
---The Rise of the Platforms: One Big Step Beyond a Publisher
---Working Lunch: Face-to-Face Conversations with the Enablers of an Author's Career
---Tight Insights: The Indie Universe Quantified + The Author's Career Advocates
---When the Going Gets Good: The New Professional Author Is in Control